In the Fall of 07, my credit union began a marketing campaign directed specifically at students entering into their Freshman year at the university. The campaign included a scavenger hunt, radio remotes, drawings for special prizes (including iPods and iPhones), and iTunes gift cards for anyone opening a new student checking account. I created a micro-site for the campaign that features photos of students taken as they opened their accounts and a discussion forum. I was interviewed by Internet Banking Growth Strategies for my work on the project.

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